A Day in the Life …

A day in the life of a Professional Copywriter At launch: “Give us some of your really emotional, tug on the heartstrings copy. Can you get it done in under 200 words?” After CS review: “We LOVE it! But we’re nervous about space when this goes to design. Do you think you can keep the…

3 Keys to Working with Editors

More than a year ago I posted, Who Needs and Editor? You! If you think you don't, you're silly. Go back and read it. Working with editors over the years has led me to a conclusion--there are three keys to help you develop a happy and productive author/editor relationship. Get these three things right and…

Improving Our Craft

Always on the lookout for ways to get better at what we do, I’ve endeavored a series of posts here that I hope will provide some great insights and thought provocation where our craft is concerned. How does the old saying go? If the shoe fits … Drink deeply! Mark Twain once said, "I didn't have…