A day in the life of a Professional Copywriter
At launch: “Give us some of your really emotional, tug on the heartstrings copy. Can you get it done in under 200 words?”
After CS review: “We LOVE it! But we’re nervous about space when this goes to design. Do you think you can keep the emotional power, but trim it to about 75 words or so?”
After design has a look: “It’s AWESOME! But design wants to know if you can keep it emotionally engaging, but get it into two sentences.”
After the client reviews it: “Do you think you capture it … using only emojis and punctuation?”
DARIN MICHAEL SHAW 